Olitia Foods Pvt Ltd has entered into a partnership agreement for the distribution of its olive tea across UK and the rest of Europe. In the first phase, they will span over UK and then venture to the other European countries.
Olitia Foods has brewed up an alternate to green tea. After years of research, they have come up with the world's first processed olive tea. This is the first time in the world that machinery has been tailor-made for crushing, tearing and curling of the olive leaves.
It was in 2007 that the Government of Rajasthan started cultivating olives considering that the climate there was suitable for olives. With the help of technology from Israel, they had planted olives on 5,000 hectares of land.
A MoU was signed between the Government of Rajasthan and Olitia Foods Pvt Ltd in GRAM 2016 for producing olive tea. Olitia Foods had promised an investment of Rs 10 crore for the same.This step aligns with Prime Minister Narendra Modi's vision of doubling the farmers' income.
Dr Prabhu Lal Saini, Agriculture Minister of Rajasthan, says that the lab tests have confirmed the presence of a strong antioxidant called Luteolin in olive leaves that can even help prevent several types of cancer - blood cancer, prostate cancer and ovarian cancer. After the studies and lab tests confirmed these properties of the olive leaves, the decision to process them was taken. It will medically benefit those who suffer from mental stress and cardiac disease.
Dharampal Garhwal, Director at Olitia Foods, hopes to better the condition of farmers by involving in the cultivation of olives with the Government of Rajasthan. With the introduction of exotic crops, farmers are no longer dependent on the conventional crops. They can earn more profits for their efforts.
Unlike other crops, olive plants don't need soft water which is scarce in Rajasthan. Since olives don't sprout throughout the year, olive tea leaves give farmers more income as these grow back in 40-50 days.
Olitia Foods have also received proposals from various countries including the USA and from the Gulf for MoUs. This product being produced by the farmers of Rajasthan will reach all across the globe.