The charismatic town Alwar is the gateway of Rajasthan. It is also known as the land of Tigers. The city derived its name from the Salva tribe and the name Alwar is the final outcome of deformation of Salwapur, as it was called earlier. Alwar festival is an occasion to have lots of fun and enjoyment for three-days. The festival provides the best opportunity to showcase the folk culture, music, handicrafts and colorful traditions of the region.
Alwar Festival is the most popular festival in Alwar held from February 13th to February 15th annually by the district administration to promote tourism in Alwar by showcasing the culture and art of this region.
The festival lasts for three days. It is organized by the district administration. The organizing of the fair also has a definite purpose. It mainly serves the purpose of promoting Alwar tourism. The festival also serves the purpose of reflecting the diversity of the district by focusing a lot on the rural activities of the local people thus providing a true picture of the place.
There are also a number of other activities of the fair. You can see events like fancy dress competition, elephant polo, sketching competition for children and flower show. The Alwar Festival also exhibits a number of antique items of the region.
'Shilp Gram' (handicraft village), the major attraction of the Alwar Festival is organized by the Alwar Collector and chairman of the festival committee, to showcase hand-made items and laying a stress on to promote the manual skills. Primarily, the focus is to increase tourism activities in Alwar and also to augment the rural activities of the locals.
This cultural festival holds a variety of events to engage and entertain the tourists. These events include folk music, elephant polo, fancy dress and sketching competitions for children and flower shows as well. Also, the exotic, rare and antique items of the region are exhibited here.
The Alwar festival is held in Magh month of Hindu calendar or in the month of February as per the English calendar. The festival begins with the huge procession being carried out through the streets.
The festival is promoted worldwide by the Government of Rajasthan by making efforts through various channels. The festival is widely popular among the tourists outside of India.